Nobody really talks about the psychological weight of potential. People talk openly about failure, burnout, rejection and imposter syndrome. Creative block has become almost romanticised at this point, as though every artist is expected to spend part of their life staring dramatically at unfinished work waiting for inspiration to return. But there’s another feeling that quietly follows a lot of ambitious creative people around, and it’s far harder to explain to people who haven’t experienced...

One of the hardest things about being a creative person is that rejection is rarely discussed as part of the process, despite the fact it sits at the centre of almost every creative career ever built.

Creativity was never meant to stay trapped in a white wall gallery environment. Some ideas belong on giant public walls. Some belong inside hospitality spaces, offices, restaurants and creative studios. Some belong inside campaigns, merchandise, branding projects or collaborative cultural moments. Others belong in workshops where creativity becomes something shared rather than simply observed.